From the article:
The Affordable Care Act is turning out to be less than affordable for some consumers.
That’s because many of the plans carry huge deductibles, creating potential financial problems for middle-class consumers. Some “bronze”-level plans, the lowest level of coverage, carry deductibles as high as $12,700 per year for a family of four.
Couldn't be, I didn't think anyone in the exchange had a deductible that high.