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Dana White: UFC to hold press conference on July 31 to announce "a lot of crazy


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The UFC is on the verge of some major announcements.

During a guest spot today on the ESPN 1100 Radiothon, a 24-hour fundraiser for The Caring Place cancer charity, UFC president Dana White said the organization will soon hold a major press conference, tentatively planned for July 31.

He referenced the media event when asked about reports of Affliction halting operations and becoming a UFC sponsor, the possibility of the UFC acquiring Affliction contracts, whether or not Fedor Emelianenko could be signed to the UFC, and whether a rumored deal with ESPN could come to fruition.

"We're working on some big things," White said without going into specifics. "It's going to be a lot of crazy things. ... There will be a laundry list of things addressed."

On the show, White also confirmed that ESPN executive John Skipper, widely regarded as the "No. 2 guy" at the sports-media powerhouse, was in attendance at UFC 100.

Sources have told MMAjunkie.com (www.mmajunkie.com) that discussions have taken place regarding the possibility of ESPN airing live UFC shows at some point, though nothing appears definitive and official confirmation has been impossible to get. On the radio spot, White simply referred to the increased coverage ESPN can bring to its existing events, which air on pay-per-view and Spike TV.

"He got it," White said of Skipper's UFC 100 trip. "He saw the people. He saw the energy. All the things you get from the UFC live event, he felt, and that's why we're starting to get more coverage on ESPN."

As for Emelianenko, who was slated to fight at the Aug. 1 "Affliction: Trilogy" event before its cancellation earlier today, White said he's definitely interested in the fighter.

"My job is to put on the best fights with the best fighters and give fight fans the fights they want to see," White said. "What I think ... doesn't matter. I've been trying to get this guy in the UFC. I want it because you (fans) want it."

Additionally, if Emelianenko is signed, expect him in a championship bout immediately.

"He'll fight for the title first," White said.

Finally, as for Affliction, White remained tight-lipped and wouldn't confirm today's earlier report that the UFC would again allow the company to sponsor fighters (with the organization ceasing the promotion of MMA events).

However, he dropped a big hint.

"These guys are good at making clothes," he said. "They're not in the fight business. We are."

Stay tuned to MMAjunkie.com for more on the latest UFC and Affliction news, and coverage of next week's press conference

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This could be a huge thing for MMA. If pursued, promoted and marketed right (and I'm sure Dana will) this could be one of the thinks to boost the sport to where fans and Dana want it to be.  This can repair the damage that Lesnor did for those who were completely turned off to the sport by his antics, (they want to see him beat) or it will draw even closer those that were intrigued by his antics even if they didn't approve. It's a win win.

Fedor can sit back and call the shots because he IS the big draw in this whole deal. He'll end up the highest paid fighter in MMA history with a modified contract to suit his wants. This will ultimately result in bigger paydays for other fighters too.

Win Win

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